In 2008, JNJ launched a series of high-end skin whitening product. To match the high-end marketing image, also in consideration to its eco-friendly social responsibility, JNJ decided to choose TransMet® board for their new products’ packaging. In the meantime, JNJ also made their policy to reduce the usage of PET and Alum Foil laminated material for their packages. This idea of being more eco-friendly and sustainable is still insisted on by JNJ as their promise of social responsibility.
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